The toothpaste aisle can be a confusing place, with a huge variety of claims touted on product labels. Companies tend to emphasize one possible benefit of a toothpaste, but that doesn’t mean that’s ...

It may not be a glamorous product, but toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively straightforward. However, ...

Colgate-Palmolive was hit with a trio of consumer class actions last week under its brands Hello Products and Tom's of Maine for allegedly falsely marketing its toothpaste and mouthwash as safe to ...

Consumer packaged goods companies are frequently accused of not moving fast enough to take advantage of mobile marketing. The toothpaste category is a prime example, although this is starting to ...

Here are the ingredients meant to achieve common claims you'll find on toothpaste labels By Catherine Roberts The toothpaste ...