In time for the 2021 BET Awards, BET has unveiled a new logo and branding effort that represents perhaps the largest transformation in the network’s 40-year history. BET called it a “pivotal shift for ...

It’s a reminder that oftentimes the best rebrands are about restraint. Jif just rebranded for the first time in 30 years, and ...

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

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Add Yahoo as a preferred source to see more of our stories on Google. Logo quiz graphics The best logos don't just look good, they're also effective in identifying a brand. A logo's successful if we ...

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an upcoming fresh competition format. Over the past year, under the leadership of ...

FIFA unveiled its branding for the 2026 World Cup, which will be held in the United States, Mexico and Canada. The brand was launched Wednesday night at the Griffith Observatory, with several of ...

Life is hard. Everybody is working too much. Nobody can keep up with all the people launching presidential campaigns. It’s way too cold right now. And as a final blow, brands keep changing their logos ...

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to encounter one of its trademark contour bottles on a public sidewalk, even if the ...