Longevity is not something synonymous with the fishing tackle industry. With few exceptions everything introduced yesterday is old news today. One exception is Creme Lure, the originator of the soft ...

Learn how to Texas rig a soft plastic worm for better bass fishing results with this simple setup guide. #Fishing #BassFishing #TexasRig ...

Like many hobbies, fishing can be as complicated as we make it. Most trips can be successful with just a few hooks, some worms and a handful of trusty lures. But fishing also provides plenty of ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

When it comes to catching black bass, most anglers would rather fool 'em with plastic worms than feed 'em the real thing. Fishermen resurrect supple, soft plastic worms from their tackle boxes as ...

From 3-inch Ned rigs to 8-inch worms, the 32-inch WURM Stickity Split lets you customize your bait length to match the current bite. Anglers haul a ton of soft plastic stickbaits to the lake each ...

Although bass season is now in full swing, heavy rains last week made the Juniata River a bit high and muddy for good smallmouth fishing. That situation shifted my focus from river smallmouths to lake ...

When it comes to catching black bass, most anglers would rather fool 'em with plastic worms than feed 'em the real thing. Fishermen resurrect supple, soft plastic worms from their tackle boxes as ...