Hype cycle impact. Generative AI’s adoption follows a two-stage hype cycle: refining technology and identifying practical use cases. Content-driven AI. Generative AI is changing how content is created ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

While AI marketing tools have rapidly evolved from simple chatbots to autonomous agents capable of end-to-end campaign execution, many marketing teams remain stuck in early adoption habits. New ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. For decades, I have studied the process of technological ...

During the workshop, it occurred to me that the technology adoption cycle discussed by Geoffrey A. Moore in his classic high-tech marketing book "Crossing the Chasm" may be a useful tool that solution ...