Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Marketing plans include specifying a target market and identifying one or more market segments that your company can service profitably. Your marketing strategy uses criteria that are relevant to the ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. March is National Disabilities Awareness Month, a celebration ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and customer intelligence solutions provider, has announced the completion of their new market segmentation study on the beverage industry.

A new, ongoing series from the authors of ‘Total Alignment’ continues with a look at how defining a segment and focusing on its needs gets you one step closer to your goals. This is the second in an ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers; and segmentation ultimately provides a basis ...

Gibson Energy (GEI:CA) owns critical energy infrastructure, recently expanding into the U.S. Gulf Coast via the Gateway Terminal acquisition. GEI's revenue mix is increasingly infrastructure-driven, ...

As I write this article, the movie Crazy Rich Asians hit the astonishing mark of $150 million in domestic box offices sales, and Jon M. Chu’s story has sparked significant interest in the ...

When Twilio bought Segment last year for a hefty $3.2 billion, you knew it was going to put it to work. Today at the company’s Signal customer conference, it announced a new omni-channel marketing ...