Forget the classic milk chocolate Kit Kat and say hello to its much greener cousin, Matcha Kit Kat. Originating from Japan, this snack infuses the subtle, yet rich, flavors of matcha green tea into ...

Do you know how many products contain Matcha in Japan? We have Matcha snacks, desserts and even beauty products such as cleansing gel, masks and lip balms! This is probably because Matcha is both ...

With more than 14 million posts across Instagram and TikTok coming with the hashtag #matcha, the green drink has become as much a fashion statement as a refreshment in recent years. It's become so ...

Once limited to green tea lattes, matcha is now making waves across desserts, skincare and haircare. With its vibrant colour, distinct flavour and antioxidant properties, the Japanese tea powder has ...

The unlikely success of an instant noodle formula is adding a more diversified flavor to the current matcha boom in southwest China's mountainous Guizhou Province -- the latest product to do so. In ...