The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth ...

As marketing leaders, we’ve witnessed the digital revolution reshape advertising. Traditional agencies—once celebrated for their cultural influence—have been disrupted by the digital era. The rise of ...

The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...