Thirty years after first introducing the line of performance apparel known as FIT, Nike is launching a successor bolstered by its most advanced technology. FIT ADV marks a new era for Nike apparel not ...

It’s been 30 years since Nike created its Functional Innovative Technologies, or FIT, apparel that offered three distinct performance features: Dri-FIT to wick away sweat, Storm-FIT to protect against ...

Nike‘s latest technological breakthrough in its apparel innovation evolution sees the sportswear brand add FIT ADV to their repertoire. Labels under Nike’s FIT category, also known as Functional ...

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