Japanese game maker Nintendo Co. Ltd. is sexing up its U.S. advertising to launch the DS handheld device, promising mature players that the gadget is not their little brother's Game Boy. The No. 1 ...

I haven't read Nintendo Power since sometime in the 90's, before I discovered the internet. Now I rarely find myself reading magazines, as I can find most of the info I crave right here on my PC. If ...

Click to view The first Japanese ad for the DSi not only reveals who they’re really targeting—the really young and really old—but a secret feature. In addition to the whole camera and wacky photo ...

In contrast to the Japanese Xbox 360 ads, which are designed to appeal to the “core gamer” and increase brand awareness Nintendo’s DS ads are geared towards non-traditional gamers. The Animal Crossing ...

NEW YORK - Japanese game maker Nintendo Co. Ltd. is sexing up its U.S. advertising to launch the DS handheld device, promising mature players that the gadget is not their little brother's Game Boy.