Homegrown consumer durable player Mirc Electronics, maker of the Onida brand, is taking the online route to enter the refrigerator category. While it has been using platforms like Amazon and Flipkart ...

After ruling Indian living rooms with their colour televisions for almost two decades, the ‘neighbour’s envy owner’s pride’ brand Onida is now betting big on Indian kitchens with plans to launch ...

Onida, the electronic brand from Mirc Electronics, is looking to double its market share in the panel TVs business by the end of FY18-19. The brand currently enjoys a market share of about 4.5 per ...