PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or ...

In this column, we routinely write about some fairly advanced topics: Next-level optimization, automated bidding algorithms, hyper-targeted search campaigns, paid vs. organic search, etc. Lost in all ...

Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each ...

Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you… In just 25 minutes, you can start mending the health ...