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Labels that sell: packaging as a brand weapon
Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...
Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...
The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...
Designed for integration into high-speed bottling lines with spray-coating units, the coating is suitable for PET, PP, and PC ...
Yankee Candle's YC Collection uses a new monogram, curved glass jars, metallic lids, and new fragrances to premiumize its new sub-brand. Coca-Cola just gave this old-school soda brand a DGAF makeover ...
Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...
It's time for a facelift at D.G. Yuengling & Son, Inc. in Pottsville. Never fear, the recipe for the popular Yuengling Lager and other beers in the Pennsylvania company's portfolio will not change.
According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...
Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem ...
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