Though insisting on “mutual respect” and a “constructive dialogue” with the CRT, Patrón pulled a rare ripcord in the ensuing fallout, doubling down with the tongue-in-cheek ‘Censored Truth’ campaign, ...
PATRÓN has announced a big change — not in its premium tequila, but in its visual identity. The brand just debuted a new bottle and its first package redesign in 36 years. Sevaire is the creative ...
In our inaugural Brands on Fire LIVE, which took place earlier this month at Pier Sixty-Six Resort in Fort Lauderdale, Fla., Chief Marketer spoke with Alex Tomlin, SVP of Marketing for Bacardi North ...
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