Why the Kendall Jenner Pepsi Ad Was Such a Glaring Misstep

This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a ...

Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
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Cold drink giants campaign war: Pepsi takes jab at Coca-Cola's 'half time' campaign with its 'any time' ad

Pepsi and Coca-Cola's humorous advertisement war has once again begun with PepsiCo's new "Any time is Pepsi time", making a direct aim at Coca-Cola's 'half-time' campaign. Launched months ago, ...