Press releases in 2026 serve a broader purpose than announcement distribution...When structured correctly, they ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Showcase your brand, highlight important information, enhance your release with multimedia elements, and more with Business Wire's press release features. Boost brand awareness and increase inbound ...

Business Wire’s Global-Mobile-Social-Measurable (GMSM) service is designed to amplify your news release’s visibility, engagement, analytics, and measurement, helping you make data-driven decisions for ...