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With primer, your makeup glides on smoothly and blends easily. Plus, it doesn’t rub off or smear. Primer gives your makeup something to hold onto, helping it last much longer. Read on to find out more ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Think of your face as a blank canvas. When you’re applying your ...

Want long-lasting makeup that doesn't crease? Here is everything you need to know about the best-kept makeup hack, the makeup primer. For all those hours spent in front of your mirror and giving ...

We are addicted to our primers. They not only leave our skin looking poreless and flawless as well as making our makeup sit better and last longer, but they can fix a whole host of beauty emergencies ...

There are a lot of reasons why your makeup may come off (think: dry skin, sweat, touching your face too much) so using a grippy primer, like Sheglam’s Good Grip Hydrating Primer, is a non-negotiable.

If you’ve ever spent time perfecting your makeup only to see it fade or look patchy halfway through the day. Primer is the step most skip, but it’s the quiet hero that helps your makeup go on smoother ...

Stuti is an English Lit graduate who studied Radio & TV Journalism while pursuing photography. A perfume enthusiast, she enjoys pop-culture commentary. Her dream is to live in a world where beauty is ...

Primer can seem like a gimmick, but I promise it isn't. The step adds a cumulative 30 seconds to your routine but makes a world of difference in your makeup application whether you wear foundation or ...