To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

Blonde, gray, and naturally light hair requires so much love and attention. As many know, regular shampoos dull the light color, and then you have to worry about things like sulfates, tonality, UV ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

In the long run, a good purple shampoo can save you money at the salon Alyssa Grabinski is a senior shopping writer at PEOPLE covering celebrity fashion and beauty. She has been highlighting her dirty ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. In the long run, a good purple shampoo can save you money at the salon People ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...