For nearly seven decades, one cereal-box mascot has failed at the exact same goal, over and over, in front of an audience that keeps watching anyway. The Trix Rabbit’s entire identity is built on ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ‘60s, died on March 26 at his home in Stamford, ...

Add Yahoo as a preferred source to see more of our stories on Google. A mindful breakfast just got magical: Lucky Charms and Trix ditch artificial colors for naturally vibrant bowls. | ©Image Credit: ...

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If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...

As we get closer to the release of The Super Mario Galaxy Movie, a variety of fun tie-in goodies and toys are dropping for fans to check out. Even cereal brands are getting in on the fun. Both Trix ...

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General Mills introduces Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana cereals, available nationwide this summer Lucky Charms and Trix are adding more fun and ...

Lucky Charms and Trix are adding more fun and imagination to the cereal aisle with two new cereals made with colors from natural sources. This summer, fans can enjoy Lucky Charms Unicorn Cotton Candy ...