Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

Since it launched its first vehicle in 1970, the Range Rover badge has become an iconic status symbol. You can’t miss the classic Range Rover look. With its first EV due out later this year, the ...

The stacked and mirrored Rs won't replace the iconic "Range Rover" lettering on the hood. JLR (née Jaguar Land Rover), is trying to position itself like a big luxury-brand conglomerate. There's Jaguar ...

As part of a renewed effort to separate Range Rover as a distinct brand from JLR and not simply a model line of Land Rover SUVs, a new logo has been quietly introduced. First spotted by Autocar, the ...