TapNation's Philippe Lenormand claims rewarded play can bolster D7 and D30 retention. ZBD's Igor Melniks says developers typically allocate 10% to 20% of their ad revenue to players, with some ...

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s ...

One of this year’s most interesting industry trends has been in the user acquisition space. No, not privacy changes to the app stores, but the rise of rewarded play platforms. The space includes ...