If you're shopping for a Rolex in 2026, you've undoubtedly noticed that the prices have surged significantly — up to 14% in some cases. Here is why.

You could be paying more for a new Rolex watch at an authorized dealer in 2025 after used Rolex prices continued falling last year. But rising retail prices could be good news for collectors and ...

New York (CNN) — Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame. New York (CNN) — Rolex watches, which ...

Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...

Tariffs are cited as the major factor driving the change. Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases ...

This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here. Anyone who's ever bought or contemplated buying a secondhand Rolex ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

New York (CNN) — Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame. Prices on some of the Swiss company’s ...