Users on Reddit are reporting that they’re now seeing 90-second unskippable ads on YouTube’s TV app. YouTube’s official ad format rules still state that non-skippable in-stream ads cannot exceed 30 ...

YouTube said Friday it would raise the prices of its Premium plans for U.S. consumers, the first time it’s raised prices since 2023, though it denied claims that it is adding unskippable 90-second ads ...

Update – April 9, 2026: A YouTube Spokesperson has reached out to clarify that YouTube does not offer a 90-second ad format and that it’s looking into the situation. Original Story: YouTube users ...

Looking ahead: YouTube's ad business has outgrown nearly every major media company – and now its ads are about to become harder to avoid. After a record-breaking year in which YouTube pulled in $40.4 ...