A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

While the two terms are often used interchangeably, advertising and sales promotion designate different parts of a business's marketing strategy. Advertising has to do with building brand recognition ...

Pricing, the most important concept in marketing, was covered in this column last week. The next two Ps are promotion and place. Product is the fourth P, and without a product you have nothing to ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a specific ...

With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes ...

We’re all consumers so we’re familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

Promotion defines the way you communicate to your target market of prospects and customers. It also educates your target market about what you are selling. Promotion uses persuasion through ...

The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend ...

When there is a crisis, a company’s sales come in lower than expected. Almost all luxury brands have reported shrinking numbers during the first half of 2020, and it is safe to think that Q3 results ...

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...