The mere sight of a fitting room instills fear in me: It has always been a space associated with pain, disappointment, and deep, deep shame. Growing up, I was acutely aware of the fact that thin = ...

I've been told I'm a 10. But I've also heard I'm an 8, 40, 46 and, my personal favorite, "medium." When you're talking women's fashion sizes, the numbers can rival Mariah Carey's vocal chords in their ...

Sensing a mounting demand for D-cup swimwear, Raj Manufacturing last year retooled its Next by Athena brand to offer up to a D cup in lingerie-style sizing. The move paid off, with the D cups ...

The apparel industry worldwide has a problem-that of sizing/fitting. Though the problem is as old as the industry itself is, technology lies at the heart of new-fangled solutions. Subir Ghosh ...