Los Angeles Times

New Retail Floor Measurement Standard Unveiled

The Building Owners and Managers Association (BOMA) International has released the latest update to its floor measurement standard for retail properties, BOMA 2020 for Retail Properties: Standard ...
TV Technology

MRC Releases Final Version of Standards for Outcomes Measurement and Data Quality

NEW YORK—In a notable advance in the industry’s longstanding efforts to measure how well ads actually impact sales and the objectives of a marketing campaign, the Media Rating Council (MRC) has ...
Times Union

Precise measurement standards have revolutionized museum science, helping nail down where artifacts are from

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Edward Vicenzi, Smithsonian Institution; Christine France, Smithsonian Institution, ...
adexchanger

The MRC Standards For TV Ad Measurement Will Force Technical Upgrades For All

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. The MRC recently released final standards ...