Fast Company Executive Board member Kody Gurfein shares insights on why storytelling is more important than ever.

Storytelling isn’t a marketing trick - it’s how humans think. Inspired by The Storytelling Animal by Jonathan Gottschall, this article outlines 10 practical storytelling principles startup founders ...

Are retailers finally leaning (again) into narrative to excite?

Facts inform. Stories transform. Throughout human history, storytelling has been a catalyst for connecting generations, sparking movements and driving action. And even as we have moved away from ...

CPAs often need to communicate complex ideas to people from different backgrounds, whether they’re clients, colleagues, or executives. However, often these audiences won’t understand numbers as well ...

The way people read online has changed dramatically over the past few years. Audiences are no longer impressed by sheer volume, keyword stuffing, or perfectly optimized listicles that say little new.

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

"Things that happen in real life don't always connect directly, but we can remember the details of each event better if they form a coherent narrative," Brendan Cohn-Sheehy of UC Davis said in a news ...

In today’s image-driven era—one shaped and accelerated by algorithms, platforms, and an obsession with efficiency—the visuals truly worth revisiting again The post Building Bridges of Dialogue ...

Joan Didion opens The White Album with the famous line “We tell ourselves stories in order to live.” This statement reflects her view that humans rely on narratives to make sense of life’s chaotic, ...

There were many InterGen meetings at the Senior Center and Friends Home to explore ways to bring youth and seniors together. One notable outcome from the meetings has been the English classes that ...

Once a story is published, it cannot be retrieved. It circulates without you. People form opinions. Some respond with ...