Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...

Technology brands, especially those that offer highly specialized, complex products and services like SaaS, security or data management, fight an uphill battle in marketing and selling. Across all ...

Earlier this week, my friend and storyteller extraordinaire Andy Fuller laid out the need for higher education to invest in more emotive communications efforts. The case for more storytelling in ...

Market trends shift daily as algorithms change and competitors multiply. But amid all the noise, one truth remains: People don’t connect with products or platforms—they connect with people. The ...