When Swatch unveiled its MoonSwatch follow-up last year in the form of a dive watch collaboration with luxury brand Blancpain, the response was positive but far more muted than what we saw with the ...

It isn’t hard to perceive that, in the era of climate crisis and COP26, a watch company famed for its use of plastic might not be as shinily advantageous as it once was. Back in 1983, the first Swatch ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

The Swiss watchmaker describes the report’s conclusions and the rankings of watch brands as “questionable Read more at The ...

There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS spines bleached from sunlight. Add Swatch watches to that list. The ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Looking to follow up on the staggering success of its Omega MoonSwatch collaboration, Swatch Group has announced its next in-house mashup, the Swatch x Blancpain Scuba Fifty Fathoms, or "Scuba Fifty,” ...

Forty years ago, in 1982, the founders of Swatch were faced with a huge decision – should their new revolutionary plastic watch be round or square? For the uninitiated, they chose round, and that ...

Timepiece brand Swatch has recently faced criticism over a new ad featuring a model recreating a racist gesture. Despite the brand's speedy apology, the internet has been steadfast in its objection to ...

Swatch and smartwatches, smartwatches and Swatch. For years now, we’ve been waiting for the Swiss watchmaker to enter the arena in some capacity, and for years we’ve been left waiting with empty ...

ZURICH (Reuters) -Swiss watchmaker Swatch (UHRZ.XC) has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump ...

Look at your watch. If it is Swiss, there is a good chance it is only there because of Dr. Nicholas G. Hayek Sr., who passed away yesterday at the age of 82, working in his office in Biel. His heart ...