Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most of us shrug it off as the price for shiny whites. But now, a new crop ...

I don’t know if you’ve noticed, but toothpaste-tube technology has improved in a way that answers so many prayers, for so many people. And I hate it. Think of your toothpaste tube. What does it look ...

Colgate has developed the first recyclable toothpaste tube. The Association of Plastic Recyclers recognized the innovative container that will help toothbrushers do their part to save the planet. And ...

Old wives’ tales, folk knowledge, common sayings, and even cliches and idioms are often taken as givens since they form an often unnoticed part of our vocabulary and culture. There’s so many examples ...

Life sometimes contains minor annoyances. You might spill milk, stub your toe, or pour a little too much hot sauce onto your plate. Unfortunately, we still can’t build time machines to just turn back ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (CNN) — Colgate wants to give you another ...

"The transition ... showcases real leadership in sustainable innovation." Colgate announces major change impacting all of its ...

Toothpaste tubes currently on the market are impossible to recycle because the mix of plastics and aluminum contained in them. Soon, you may be able to toss your used-up toothpaste tube in the blue ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year. Every year, Americans toss a billion tubes of ...

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Founded in 1921, Society for Science & the Public's mission is to advance public understanding and appreciation of scienceamong people of all ages through publications and educational programs. A ...