Unilever is reducing the fragmentation of its resources in order to concentrate them on brands with an international presence ...
Unilever is kicking social-first marketing into high gear for the FIFA World Cup through its largest sports partnership activation to date, according to a press release. Led by the personal care ...
Unilever's global CMO, Leandro Barreto, revealed the finer details of the company's new marketing strategy at Cannes Lions 2026, shifting focus from brand messaging to what consumers want to say.
How do you transform marketing from a cost center to a growth driver at one of the world’s largest consumer goods companies? In this episode of Marketing Vanguard, Esi Eggleston Bracey, chief growth ...
Learn about Fernando Fernandez, Unilever's CEO, including his career, 2026 financial results, brand strategy and the proposed McCormick Foods deal.
If it works for the competition, it could also work for Unilever. The consumer goods titan certainly seems to think so, revamping the operational structure of its regional home and personal care (HPC) ...
Unilever's GAP 2030 strategy focuses on growth, premium segments, and operational efficiency, leading to improved margins and market share recovery in 2024. The company’s restructured business model, ...
Unilever beat analyst expectations with a 3.8% rise in sales during the second quarter of 2025. Despite the growth, the owner of Dove and Persil saw operating profit fall by 4.8% in the first half of ...
Last year, the conglomerate announced plans to center creators in its marketing, and has since built an army of 300,000 of them, activating 50,000 at this year’s FIFA World Cup. What’s less well ...
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Unilever's chief marketing officer, Keith Weed, has signalled the extent to which the marketing playing field is shifting, as he unveiled the FMCG company's new brand strategy, dubbed the "5C ...
If it works for the competition, it could also work for Unilever. The consumer goods titan certainly seems to think so, revamping the operational structure of its regional home and personal care (HPC) ...