A new super-white color of paint is so bright you might just need shades. Developed by scientists at Indiana’s Purdue University, the new whitest white acrylic paint reflects 95.5 percent of sunlight.

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. On a hot summer day, the temperature of a dark roof or sidewalk ...

In 2020, scientists at Purdue University developed a new super-white acrylic paint that reflects 95.5 percent of sunlight. Since then, they’ve made it even whiter, with a new formula that has ...

From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s palette. This color provides a natural way for light from the sun to reflect back from the Earth’s surface and ...

Xiulin Ruan, a Purdue University professor of mechanical engineering, holds up his lab’s sample of the whitest paint on record. Purdue University/Jared Pike A new coat of paint is an easy way to ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto.

Scientists at Purdue have created a white paint that, when applied, can reduce the surface temperature on a roof and cool the building beneath it. By Cara Buckley Xiulin Ruan, a professor of ...

Brilliantly whitewashed houses are a familiar sight in hot countries, from Morocco to Greece. In fact, white-painted roofs “have been used to cool buildings for centuries”, said The Guardian. But ...