Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi. An Uttar Pradesh lab has ...

ITC Sunfeast YiPPee! has launched its new brand proposition “Why Just be Happy, When you can be YiPPee!” through a new campaign. The campaign embodies its philosophy that ‘YiPPee! Makes You Full of ...

With the Maggi scare and the aftermath of Maggi ban, ITC has recently launched a new TVC for its Yippee noodles brand, assuring customers about its safety, keeping in mind the health concerns of its ...

The TVC features MS Dhoni ITC’s Sunfeast YiPPee!, has launched the Apna Style TVC campaign featuring MS Dhoni, that introduces consumers to a new style in which to consume their bowl of instant ...

ITC’s Sunfeast YiPPee! has launched a TVC with M S Dhoni. The film opens with the shot of a boy waiting to dig into a hot bowl of YiPPee! Instant Noodles. Dhoni whistles to grab the boy’s attention ...

Experts say ITC is set to gain significantly if it ramps up Sunfeast Yippee's distribution and increases its shelf space. ITC’s Sunfeast Yippee Noodles, currently the second largest brand in the ...

Domestic giant ITC Ltd today said it has not received any communication from the UP government regarding presence of excess lead in its instant noodle brand Sunfeast Yippee. A variation of its ...

Unique to Sunfeast YiPPee!, the Apna Style TVC brings out the core attributes of the noodles being long, Non-Sticky and Tasty noodles that comes in a round block shape. ITC’s Sunfeast YiPPee!, one of ...