For 20 years now, scientists have been spying on the brain. The technique they use, called functional MRI, has changed the face of brain science, illuminating aspects of the human mind at work without ...
Functional magnetic resonance imaging (fMRI) is a non-invasive and safe technique to measure and map the activities of brain during normal as well as diseased conditions. It measures the the changes ...
Despite its popularity in academic settings, functional magnetic resonance imaging (fMRI) machines are rarely used as a marketing tool in the corporate world. When we surveyed 64 individuals from ...
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