Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...
Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...
Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...
Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...
While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...
Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...
Not long ago, marketing was a one-sided conversation: Brands would broadcast their message and set the trends, persuading audiences through TV, radio, print media, billboards. Social media upended the ...
The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...
Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...
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