Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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Shot in the Golden State of California, the new Gucci Ouvertur…
27.1K viewsApr 9, 2021
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Inspired by the mesmerizing, eclectic spirit of Hollywood, introducing the new Gucci Eyewear campaign captured by artist, photographer, and director Harmony Korine to showcase the new Hollywood Forever collection of crystal-studded sunglasses designed by Alessandro Michele. Discover more on.gucci.com/_HollywoodForever. Music: ‘I'm Forever Blowing Bubbles’ Vera Lynn (J. Brockman / J. Kendis / J. Kellette / N. Vincent) © WC Music Corp. Courtesy of Warner Music Publishing Italy S.r.l. (P) Decca Mus
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Inspired by the mesmerizing, eclectic spirit of Hollywood, introd…
17.6K viewsMay 10, 2021
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To celebrate the Year of the Tiger, Global Brand Ambassadors Chris Lee, NiNi, LuHan and Xiao Zhan join a group of friends for high tea in a luxurious, retro-style hotel in the Gucci Tiger campaign. Creative Director Alessandro Michele, Art Director Christopher Simmonds. Discover more on.gucci.com/GucciTiger_ Music: Doris Day with Axel Stordahl & His Orchestra “Tea for Two” Originally released 1950. All rights reserved by Columbia Records, a division of Sony Music Entertainment (I. Caesar / V. Yo
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To celebrate the Year of the Tiger, Global Brand Ambassadors Chris …
62.6K viewsJan 19, 2022
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The Gucci Tiger collection to celebrate the Year of the Tiger comes to life in a campaign imagined by Creative Director Alessandro Michele and shot by photographer and director Angelo Pennetta. In a literal reference to the collection’s main motif, actual tigers roam the scenes of the campaign, having joined a group of friends for high tea in various spaces of a luxurious, retro-style hotel. Art director: Christopher Simmonds. Discover more on.gucci.com/GucciTiger_. Music: Doris Day with Axel St
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The Gucci Tiger collection to celebrate the Year of the Tiger co…
157.1K viewsJan 4, 2022
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An ode to innocence, when as children we revelled in nature and life, is the idea behind the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds. A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog and rabbits. With its call to nature, the campaign is
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An ode to innocence, when as children we revelled in nature and …
83.5K viewsMay 19, 2020
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