Measuring Marketing Effectiveness: Objectives, Goals, and KPIs
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Measuring Marketing Effectiveness: Objectives, Goals, and KPIs
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How top consumer brands measure marketing — featuring Michael Kaminsky and Evan Kaeding. In our latest Marketing Intelligence Podcast, we've invited Michael Kaminsky, the co-founder and co-CEO at Recast, to talk about: 📌 the different methods top brands use to measure their media footprint 📌 the pros and cons of digital tracking, conversion lift studies, and marketing mix modeling 📌 the concept of incrementality in marketing 📌 how to choose the right measurement methods 📌 how to get started
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With so many ways to measure marketing effectiveness, where should your brand begin? In our latest Marketing Intelligence Podcast episode, Evan Kaeding sat down with Michael Kaminsky, the co-founder and co-CEO at Recast, to discuss just that. Whichever stage your brand is at, you'll learn to choose the right measurement methods for you! You don't want to miss this one! Listen here: https://bit.ly/49ikM5U | Supermetrics
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