The Beatles perform “Twist and Shout” on The Ed Sullivan Show, 1964

Paul McCartney greeted by screaming crowd at Ed Sullivan Theater

The introduction heard ‘round the world. On February 9, 1964, @thebeatles made their first official U.S. television appearance on @theedsullivanshow. Introduced by the legendary Ed Sullivan, they launched straight into “All My Loving,” igniting a cultural shift that would echo for eternity. #edsullivan #thebeatles #theedsullivanshow #allmyloving